
The bright orange package arrived unexpectedly one day. Inside was a shiny new Gillette Fusion razor. Now, I understand that companies target geographic areas for their direct mail advertising, i.e. junk mail, with the hope of getting a 1%-2% response rate. But a campaign that mass mails $10 state of the art razor blades? I had been using an electric razor for years, so, I'm not sure how they targeted me.
The incident had me thinking about all the other free offers and products that I received: a free swiffer broom; free juice as a secret shopper; and of course, all the free after rebate computer gear.
In this age, it should be easy to find free stuff--just go to Google and the magic search box will return with tons of free items. With 85 million results, you would think that it would be easy to find a "free" deal, right? Good luck with that. You have to sift through pages and pages of free with purchase deals, buy one get one free offers, or free with credit card application or service plan just to find one or two gems. And then, these free deal gems are buried among all the free wallpapers, free ecards, and free coupon deals that list everything except free deals.
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